Solving Grocery Ecommerce with Effective Grocery Fulfillment
Customer expectations have evolved and efficient grocery fulfillment solutions are quickly becoming necessary for a competitive market. Online shoppers expect to locate the same variety of products, with little to no change in price points. As consumer behaviors and expectations continue to change, grocers must meet demand with grocery fulfillment that works for both the business and the customer.
Automated warehouse solutions provide alternatives to expensive staffing models, while meeting the timing expectations of today’s grocery shopper.
Online grocery shopping is pushing the need for better grocery fulfillment solutions including the use of automation, robotics and localized micro-fulfillment distribution centers. Futurizing the grocery shopping experience is meeting the needs of consumers for years to come.
Grocery Fulfillment Methodologies
In the wake of the COVID-19 pandemic grocery delivery has shifted from a convenience to a mainstay. Groceries may offer direct delivery, using internal staffers to fulfill orders or partner with third-party providers who allocate the manpower.
Regardless of the method selected, customers expect the same level of care and quality that they would receive during an in-store visit. Inventory counts, pricing, and timely orders are key to success in a grocery delivery model.
Customers select products online and arrive at the store expecting the order prepared and ready to be loaded. Using existing brick-and-mortar storefronts, grocers are empowered to serve more customers, while allocating from existing inventory.
With a heavy burden on staff time and online systems, curbside pickup is technology reliant to ensure customer satisfaction. Products must be held in a climate-controlled area prior to the customer arriving, and staff resources must be properly allocated.
Micro-fulfillment centers serve online customers by packaging and shipping orders from a dedicated fulfillment center. Retailers wishing to avoid the impact of online orders to in-store staff hours may consider micro fulfillment as an appropriate solution for managing customer experience and expectations.
Micro-fulfillment centers empower grocery fulfillment through the use of automation and robotics to pick and package orders with efficiency. As an off-site product, customers may never personally experience the fulfillment center, ensuring a well-packaged presentation upon delivery.